Angels see a quick return on Pujols investment, and Hanley Ramirez hints he’s a happy camper
OK, now how do the Angels come up with the cash to pay Albert Pujols? I’m glad you asked.
The Albert Effect, Part 1…
The Angels sold around 1,000 season-ticket packages in the first 24 hours after agreeing to a $250-million deal with Albert Pujols, according to the Los Angeles Times. In addition, the team said it had received more than 500 on-line orders for season-ticket packages.
“You’re talking about billboards, TV spots, attendance, jersey sales,” Ben Sturner, chief executive of Leverage Agency, a New York-based sports and entertainment marketing firm, told the Times.
He said Pujols could impact sales for the Angels the same way Kobe Bryant and Blake Griffin have done for the Angels and Clippers in Southern California.
The Albert Effect, Part 2…
The Angels expect sales of all-things Pujols to be brisk. There’ll be Albert t-shirts, Albert jerseys, Albert this, Albert that. If you want a C.J. Wilson jersey, the Angels can take care of that, too.
The Albert Effect, Part 3…
The Angels have a new TV deal with Fox worth at least $3 billion, according to the Times, and it’ll be significantly bigger than the $50-million-a-year deal the team currently has with Fox.
The Angels will begin selling the product that is Albert Pujols today with a news conference at Angel Stadium that’ll be part pep rally, part marketing pitch. His free agency has been the biggest story of this baseball off-season, and the Angels are attempting to begin getting some return on their huge investment.
While Angels Manager Mike Scioscia considers the impact Pujols will have in the middle of his lineup, the business side of the franchise hope to be seeing a similar payoff.
Before the Angels jumped into the Pujols bidding, Scioscia said his first priority would be additonal depth in his pitching rotation. In a whirlwind few hours, he got both.
Hanley Ramirez has spoken, and if you’re the Miami Marlins, you like what he’s saying.
”We’ll have fun and work hard,” he said Friday during an appearance at Disney World. “We’re going all the way to the World Series and win the World Series.”
And: “We’ll just go to Spring Training and get ready for the season and be together. We need to be a team.”